Brand Site2024
DermaLush – Premium Skincare Solutions
DermaLush focuses on delivering dermatologist-inspired skincare solutions tailored for Pakistani consumers. The brand emphasizes product quality, skin health, and effective formulations that help improve hydration, acne, pigmentation, and overall skin wellness while making skincare accessible and reliable.
DermaLush – Premium Skincare Solutions
- Client
- DermaLush Pakistan
- Role
- FullStack Engineer
- Timeline
- 3 weeks
- Year
- 2024
+57%
Onboarding completion
4.8★
Store rating
1M+
Users at launch
The challenge
Fintech onboarding is where most users drop off — it's slow, anxious, and full of friction.
The approach
We rebuilt onboarding around biometrics and progressive disclosure, with Reanimated-driven micro-interactions that made each step feel fast and reassuring.
The outcome
Onboarding completion rose sharply and the app sustained a 4.8 store rating through launch.
What I did
- Led the mobile architecture and animation system
- Built biometric onboarding end to end
- Established the shared design-token pipeline
Tech stack
TypeScriptNode
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